- Views
- 100M+
- Effective CPM
- Under $1
- Accounts
- 100+
- Winners cloned
- 50+
- Scale the three winners across more accounts
- Retire the formats below baseline
- Test the new hooks the Identifier flagged
Week one ran a handful of formats on a small set of accounts. By week five the Identifier had flagged three formats that kept winning, and those carried most of the views.
